Concepts

“A Cause Marketing Campaign Concept for Birkenstock in Collaboration with Soles4Souls” is a college group project of Marc Azzi, Madeleine Lossie, Yejin Kim, Jaie Padhye and me. This is no real campaign of Birkenstock or Soles4Souls and just a theoretical concept for our class at LIM College. I will share parts of this project in short form below. Find all references by clicking here. A Cause Marketing Campaign Concept for Birkenstock in Collaboration with Soles4Souls Brief Background of Birkenstock Tradition since 1774 in Germany 1896 – Konrad Birkenstock begins manufacturing and selling flexible footbed insoles 1964 – Madrid model was launched; first fitness sandal with a…