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Interview

Rebecca Minkoff Interview E-Commerce
Interviews

The Future of Retail – An Interview with Nargiza from Rebecca Minkoff

I had the great chance to chat with the associate e-commerce manager Nargiza Dakmak from the tech-forward fashion brand Rebecca Minkoff. She also studied at LIM College and graduated with her MBA in Fashion Management. Fascinated by the fashion industry, she started her internship at Rebecca Minkoff – and stayed. I talked with her about their advanced mirror technology in stores and how she sees retail in the future.  What was the main Idea behind your Mirror Technology? How was the Development Process like? When you want to open a Flagship store, your main goal is to provide a different…

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Interviews

Selling Luxury Fashion online – An Interview with Bluefly.com

I had the chance to chat with the marketing assistant Nicole Porras and both e-commerce assistants Jessica Chang and Michelle Choi of Bluefly.com. Bluefly.com is an online shop for luxury fashion, accessories and beauty products. They shared their experiences with digital marketing strategies, the challenges of selling luxury fashion online and where they think technology in fashion is heading.  What kind of marketing channels do you think work best in our modern time? Nicole – I think it is important to have a presence on all marketing channels as (potential) customers seek information about a product or your brand across such various…

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Interviews

Assisting Ei8ht Dreams @Coterie

Last week I had the chance to get to know the new and emerging label Ei8ht Dreams a little better. To work with the founders, designers and sales team at the New York fashion fair Coterie and present their label to potential buyers and department or retail stores has been a great experience for me. The Los Angeles based jeans driven label is one of my favorite young emerging labels so far! The designer Stephanie did an awesome job collecting inspiration and transforming it into her current fashion line. By adding many small details and additional embroidery, distressing or metallic printing she makes every piece special….

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Interviews

Interview with Copper Artist Gabi from Kupferarbeiten Ph. Basche

These awesome artists create wonderful copper sculptures every day and week and work in their work hours as much they celebrate artistic inspiration in free time. The artists from ‘Kupferarbeiten Ph. Basche‘ had been a huge inspiration for my bachelors collection {“Hello World”}. From left to right: Moni, Tom and GabiGabi gave me some of her precious time to do this inspirational interview with me. I was also able to give you some special insights in her copper studio in the north of Munich, Germany. At what age did you find that passion for manual work? Manual work always reminds me of my school days. I’ve never been very…

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