Selling Luxury Fashion online – An Interview with

I had the chance to chat with the marketing assistant Nicole Porras and both e-commerce assistants Jessica Chang and Michelle Choi of is an online shop for luxury fashion, accessories and beauty products. They shared their experiences with digital marketing strategies, the challenges of selling luxury fashion online and where they think technology in fashion is heading.  What kind of marketing channels do you think work best in our modern time? Nicole – I think it is important to have a presence on all marketing channels as (potential) customers seek information about a product or your brand across such various…

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