Concepts

A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks

“A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks” is a college group project of Marc Azzi, Madeleine Lossie, Jaie Padhye and me. This is no real campaign of either Abercrombie & Fitch nor Tyra Banks and just a theoretical concept for our class at LIM College. I will share parts of this project in short form below. Find all references by clicking here.  A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks The Importance of Rebranding through Celebrity Collaborations Celebrity Collaborations are used in strategic marketing to influence the brand’s image and consumers’ purchasing intentions on a more unconscious level of decisions….

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