References Abercrombie & Fitch Rebranding Concept

References

Abercrombie & Fitch (2017). Womens. Retrieved March 22, 2017 from https://www.abercrombie.com/shop/us/womens

Adams, R. (December 19, 2013). Tyra Banks: I Don’t Like The Label ‘Plus-Size’. The Huffington Post. Retrieved March 22, 2017 from http://www.huffingtonpost.com/2013/12/19/tyra-banks-plus-size_n_4473827.html

Ahmed, R. R., Seedani, S. K., Ahuja, M. K. & Paryani, S. K. (2015). Impact of Celebrity Endorsement on Consumer Buying Behavior. Journal of Marketing and Consumer Research. 16, 12-20.

Aquino, J. (February 10, 2011). The 10 Most Successful Rebranding Campaigns Ever. Business Insider. Retrieved March 3, April 23 2017 from http://www.businessinsider.com/10-most-successful-rebranding-campaigns-2011-2

Bradic, L. (September 30, 2015). Celebrity Endorsements on Social Media Are Driving Sales and Winning Over Fans. Social Media Week. Retrieved March 3, 2017 from https://socialmediaweek.org/blog/2015/09/brands-using-celebrity-endorsements/

Conley, S. (2016). 10 body positive moments in 2016. Teen Vogue. Retrieved April 24 from http://www.teenvogue.com/gallery/body-positive-moments-2016

Dindar, S. (February 25, 2016). Why Abercrombie & Fitch Is America’s Most Hated Retail Brand. QuickTapSurvery. Retrieved March 6, 2017 from http://www.quicktapsurvey.com/blog/2016/02/25/why-abercrombie-fitch-is-americas-most-hated-retail-brand/

Drew, S. (n.d.). 7 Best Celebrity Fashion Collaborations. Allwomenstalk. Retrieved March 3, 2017 from http://celebs.allwomenstalk.com/best-celebrity-fashion-collaborations

Fortune (February 2, 2017). Abercrombie & Fitch Finally Has a New CEO. Fortune. Retrieved March 6, 2017 from http://fortune.com/2017/02/02/abercrombie-fitch-new-ceo-fran-horowitz/

Instagram (2017). Tyra Banks. Retrieved March 5, 2017 from https://www.instagram.com/tyrabanks/?hl=en

Jankowski, P. (March 2, 2015). Steps To Creating Successful Brand/ Celebrity Partnerships. Forbes. Retrieved April 22, 2017 from https://www.forbes.com/sites/pauljankowski/2015/03/02/9-steps-to-creating-successful-brandcelebrity-partnerships/#5c3f9b61ed6e

https://www.forbes.com/sites/pauljankowski/2015/03/02/9-steps-to-creating-successful-brandcelebrity-partnerships/2/#42f31d441954

https://www.forbes.com/sites/pauljankowski/2015/03/02/9-steps-to-creating-successful-brandcelebrity-partnerships/3/#1f33c10654fd

Kissmetrics Blog (2017). Rebranding Done Right. 5 Examples You Can Learn From. Kissmetrics Blog. Retrieved March 4, 2017 from https://blog.kissmetrics.com/rebranding/

Lankston, C. (September 8, 2015). ‘I look like a different person!’ Supermodel Tyra Banks  admits her body looks better with ‘more weight’ on it as she looks back at a clip of her ‘skinny’ physique 20 years ago. The Daily Mail. Retrieved March 5, 2017 from http://www.dailymail.co.uk/femail/article-3226987/I-look-like-different-person-Supermodel-Tyra-Banks-admits-body-looks-better-weight-looks-clip-skinny-physique-20-years-ago.html

Lutz, A. (May 3, 2013). Abercrombie & Fitch Refuses To Make Clothes For Large Women. Business Insider. Retrieved March 5, 2017 from http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5

Marketwatch (2017). Abercrombie & Fitch Co. Marketwatch. Retrieved March 5, 2017 from http://www.marketwatch.com/investing/stock/anf/financials

McMillian, L. (2016). 20 inspiring body positive movements. ELLE magazine. Retrieved April 24 from http://www.elle.com/culture/news/a41656/best-body-posi-moments-of-2016/

Mikacova, L. & Gavlakova P. (2014). The role of public relations in branding. Social and Behavioral Science, 110, 832-840.

Pinterest (n.d.) Tyra Banks. Retrieved March 10, 2017 from https://www.pinterest.com/Ebbsiexo/tyra-banks/

Roll, M. (February 2014). Branding and Celebrity Endorsements. Martin Roll-Business &  Brand Leadership. Retrieved April 22, 2017 from http://martinroll.com/resources/articles/marketing/branding-and-celebrity-endorsements/

Schlossberg, M. (January 12, 2016). The bizarre history of Abercrombie & Fitch – and how the retailer is transforming yet again. Business Insider. Retrieved March 6, 2017 from http://www.businessinsider.com/abercrombie-fitch-crazy-history-2011-4/#abercrombie-was-the-place-to-go-for-hunters-in-the-early-1900s-1

Sokolovska, A. (October 4, 2016). Impact of Celebrity Endorsement on Consumer Buying Behavior. Guided Selling. Retrieved April 22, 2017 from http://www.guided-selling.org/impact-of-celebrity-endorsement-on-consumer-buying-behavior/

Solomon, M. R. (2017). Consumer Behavior – Buying, Having, and Being. (12 E). Hoboken, NJ: Pearson Education Inc.

Speier, K. (February 9, 2015). 6 Iconic Rebrands Of The Last Decade. Mainstreethost. Retrieved April 23, 2017 from http://www.mainstreethost.com/blog/iconic-rebrands/

Spry, A., Pappu, R. & Cornwell, T. B. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing, 45 (6), 882-909.

Tuan, L. Y., Tat, H. H., Shamsuddin, A. S., Rasli, A. & Jusoh, A. (2012). Potential of Brand Personality: Attachment Styles as Moderator. American Journal of Business and Management. 1 (2), 34-42.

Whaba, P. (August 30, 2016). So Much for Abercrombie & Fitch’s Comeback. Fortune. Retrieved March 5, 2017 from http://fortune.com/2016/08/30/abercrombie-fitch-comeback/

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