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Concepts

Ideas and Add-Ons for existing Services or Products, Analyzing Marketing Strategies and Concept Ideas.

Cause Marketing Campaign Concept for Birkenstock
Concepts

A Cause Marketing Campaign Concept for Birkenstock

“A Cause Marketing Campaign Concept for Birkenstock in Collaboration with Soles4Souls” is a college group project of Marc Azzi, Madeleine Lossie, Yejin Kim, Jaie Padhye and me. This is no real campaign of Birkenstock or Soles4Souls and just a theoretical concept for our class at LIM College. I will share parts of this project in short form below. Find all references by clicking here. A Cause Marketing Campaign Concept for Birkenstock in Collaboration with Soles4Souls Brief Background of Birkenstock Tradition since 1774 in Germany 1896 – Konrad Birkenstock begins manufacturing and selling flexible footbed insoles 1964 – Madrid model was launched; first fitness sandal with a…

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Rebranding Collaboration of Abercrombie & Fitch and Tyra Banks
Concepts

A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks

“A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks” is a college group project of Marc Azzi, Madeleine Lossie, Jaie Padhye and me. This is no real campaign of either Abercrombie & Fitch nor Tyra Banks and just a theoretical concept for our class at LIM College. I will share parts of this project in short form below. Find all references by clicking here.  A Rebranding Collaboration between Abercrombie & Fitch and Tyra Banks The Importance of Rebranding through Celebrity Collaborations Celebrity Collaborations are used in strategic marketing to influence the brand’s image and consumers’ purchasing intentions on a more unconscious level of decisions….

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Concepts

A digital Tailoring Service

When you think about bespoke tailoring you probably think about luxury fabrics, shoulder pads and hand sewn buttons. This craftwork is one of the oldest on earth and is still being executed by custom tailors around the world. They will take their time to take your measurements and to go through their available fabrics they have at the moment to find the perfect option for your taste (of course there are different types of tailors, but lets just talk about luxury custom tailors for a second). They will help you to decide on a color and pattern and will pick a lining for you….

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